The Cosmetics Brand Lush Again Disables Most Of Their Accounts On Social Media

In 2019, the branch of Lush in the UK disabled its social media accounts. The COVID-19 pandemic triggered a lockdown in 2020, and most people were compelled to stay indoors. Lush have had to reactivate their social media accounts to reach their customers.

Recent events however have prompted the cosmetics brand to again disable its TikTok, Snapchat, Instagram, Facebook, and accounts in all 48 countries where they conduct business. They will, however, continue to be active on their Twitter and YouTube accounts.

Last week in a press release Lush revealed their decision to disable the company’s social media accounts due to concerns highlighted by Frances Haugen the Facebook whistleblower. Haugen leaked some of Facebook's documents, which showed some unsettling information involving the spread of hate speech, misinformation, and issues affecting the mental health of teenagers.

According to the press release, Lush wants to be proactive and not waste time waiting for social media platforms to adopt best practice guidelines or for improved global regulations. In a statement, Lush’s CEO Mark Constantine claims he spent much of his life avoiding the use of harmful substances in the company's products because he wanted to shield the consumers from harm. He claimed that the information supplied by Haugen demonstrates how much harm social media does and that he would not want to be a part of it.

The company wants the dangers that young people confront on social media to be addressed rather than disregarded, as has been the case with climate change. The company also indicated that they were "weary of fighting the algorithm''.

What are your opinions on the company's decision? Please leave your thoughts in the comments section below.