AR Takes Center Stage In Snapchat's New Holiday Push

Snapchat is set to take advantage of the next eCommerce wave, also the new ‘Holiday showcase’ provides additional insight into Snapchat's efforts to develop an expanded platform for retailers to communicate with customers. 

Snapchat is attempting to expand its eCommerce portfolio with a huge presentation of its expanding AR capabilities timed to coincide with Black Friday, the start of the year’s last shopping push. Snapchat has worked on multiple AR-focused retail initiatives with well-known brands, the most noteworthy of which being the ‘Snap Holiday Market’. The holiday market incorporates immersive AR shopping experiences from brands like Coca-Cola, Amazon, Verizon, Under Armour, and more.

Snapchat has also partnered with several beauty and fashion brands to increase the number of e-commerce and AR try-on lenses accessible. And, while it lacks the technological resources of Apple and Facebook when it comes to developing the next stage of AR, Snapchat remains arguably the market leader, with advanced AR lenses and try-on tools that provide more ways to allow in-app shopping as well as features that show you how fashion items look on you directly on your device.

In addition, Snapchat is launching a new holiday marketing campaign. The campaign encourages Snapchatters to shop by scanning snapcodes, which will activate the new AR lens experience.

AR is critical to Snapchat's operations and will continue to play a role in the future. In fact, Snapchat claims it already supports the use of over 6 billion AR lenses every day. This highlights the app’s potential, and this new showcase will surely stir more interest in the app’s advanced connection features as a means to capitalize on the developing e-commerce shift.

Are you excited to try out these AR features? Please leave your thoughts in the comments section below.